R.Place
An independent lifestyle store since 2013
Brand Activation & Digital
Prototyping
UI Design
Website Development
Specialty Coffee
Working closely with the Easy Jose team, we dug into what mattered most: clarity, authenticity, and character. We wanted every element of the site to feel calm and confident, just like the brand itself. That meant stripping back the noise, letting their story and values shine through, and building an experience that was simple to navigate but rich in detail.
The design direction leaned into earthy tones and natural textures, paired with the brand’s high-quality photography. This not only reflected the grounded nature of the roastery but also gave space for the people and places behind the beans to take centre stage.
The result is a website that finally feels like home for Easy Jose. It’s a key touchpoint for their growing community, driving online sales, boosting wholesale enquiries, and proudly showcasing the values that set them apart. Calm, confident, and true to who they are – it’s a platform that’s built to grow with them.