Easy Jose

Easy Jose
Traceable, transparent, ethical.

Overview

A roastery with purpose, a brand with heart. Easy Jose Coffee has always been about more than just what’s in the cup – it’s about sustainability, transparency, and doing things the right way. But their old website wasn’t keeping up. It no longer reflected the brand’s growth, values, or ambition.

Our challenge was to create a digital home that felt as considered as their coffee: a space that balanced storytelling with seamless e-commerce, built trust, and gave their community a reason to keep coming back.

Services

Brand Activation & Digital

Prototyping

UI Design

Website Development

Sector

Specialty Coffee

Contact

Working closely with the Easy Jose team, we dug into what mattered most: clarity, authenticity, and character. We wanted every element of the site to feel calm and confident, just like the brand itself. That meant stripping back the noise, letting their story and values shine through, and building an experience that was simple to navigate but rich in detail.

The design direction leaned into earthy tones and natural textures, paired with the brand’s high-quality photography. This not only reflected the grounded nature of the roastery but also gave space for the people and places behind the beans to take centre stage.

The result is a website that finally feels like home for Easy Jose. It’s a key touchpoint for their growing community, driving online sales, boosting wholesale enquiries, and proudly showcasing the values that set them apart. Calm, confident, and true to who they are – it’s a platform that’s built to grow with them.

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