Reform Athletica
Move. Connect. Reflect.
With nine restaurants across the UK, Hub Box had outgrown its old site. What was once functional had become cluttered, difficult to navigate, and no longer reflected the personality of the brand. The brief was clear: streamline the core user journeys—booking a table and ordering takeaway, while giving Hub Box the digital presence it deserved. A site that didn’t just serve a purpose, but one that carried the same energy, colour, and confidence as the in-restaurant experience.
From the start, collaboration was key. We worked closely with the Hub Box team, sharing moodboards, early prototypes, and design directions to make sure the process felt open and iterative. That approach built momentum and excitement internally, while giving us the chance to balance creative ideas with practical UX thinking. The goal was always to deliver a site that felt unmistakably Hub Box, while still being seamless to use across devices.
The finished site is bold, playful, and full of life—just like Hub Box itself. Clear user journeys make booking and takeaway effortless, while flexible CMS tools give the team control to grow and adapt as needed. It’s a confident platform that ties together personality and performance, setting Hub Box up for the next stage of expansion while staying true to its roots.