Po’ Boi
Louisiana Sandwiches. Mezcal Cantina.
The existing website no longer reflected the quality of care, experience or approachability of the Animal Vets team. Navigation felt dated, content needed clarity, and the visual experience didn’t fully convey the welcoming environment across their Lelant and Hayle practices.
Animal Vets needed a site that inspired confidence and trust, while still feeling accessible to families, pet owners and new clients alike – striking the right balance between professionalism and warmth.
We began with a full review of the existing site, mapping out a clearer sitemap and content structure to improve usability and flow. From there, we explored two creative routes: one more traditional and serious, the other slightly more playful and family-oriented. Both were united by an overarching tone – friendly, calm and understanding.
Once the direction was agreed, we designed and presented refined layouts, evolving the design through collaborative feedback and iterations. The final site was built as a templated WordPress build, allowing flexibility and ease of use for the Animal Vets team. We also reviewed and refined copy throughout, ensuring messaging was clear, reassuring and aligned with the practice’s values, while SEO best practices were built in from the outset.
Training was provided to empower the team to confidently manage content going forward, followed by thorough usability checks ahead of launch.
The new Animal Vets website feels modern, welcoming and trustworthy – a digital reflection of the care clients experience in-practice. Clear navigation, improved content hierarchy and refreshed imagery make it easier for users to find information, book appointments and feel reassured from the very first click.
The site now provides a strong foundation for future growth, marketing and communications, while staying true to the brand clients already know and trust.
As part of the website project, we recommended a dedicated photography session to further elevate the new site and ensure it feels authentic and human.
This will include professional headshots of the full team across both practices, behind-the-scenes imagery of waiting and consultation rooms, and natural lifestyle photography featuring animals with their owners. Carefully planned mood boards and creative direction will ensure the imagery aligns with the refreshed website – highlighting the welcoming environment, the expertise of the team, and the practice’s caring, community-led approach.
The resulting image library will not only support the website but provide flexible assets for future campaigns, helping Animal Vets maintain a warm, consistent and trustworthy presence across all channels.
"Working with Meor has been really easy. From the design and planning through to transferring our website to them and getting it up and running so quickly after our old one went down, it has been a really good experience. As a business, we always try to support local, and Meor delivered exactly what we needed with professionalism and efficiency. Thank you."
Jonathan, Owner