Loafs

Loafs
Pastry Never Sleeps

Overview

We’ve been part of Loafs since it kicked off in early 2023. It started as a spin-off from the popular St Ives bakery on Fore Street.

Loafs has quickly turned into a go-to spot for sweet treat fans from all over the country, even getting recognised as one of the best bakeries by Hypebeast and several other indie publications.

We’ve been handling their social media content since day one, building up the buzz and now sitting pretty with over 20,000 followers in just over 2 years.

Services

Social Media Management

Content Creation

Brand Identity Design

Brand Strategy & Voice

Brand Activation & Digital

Sector

Hospitality

Contact

Results

Instagram 2025

+2.4M Views
+444.7k Reach
+35.3k Interactions

Tik Tok 2024 Round Up

86k Views
4.5k Likes
680 Saves

A Frame

Original sketch

Coffee Cup

Social media direction

Working collaboratively with the Loafs team, we’ve channeled down-to-earth humour, 90s hip-hop vibes, and a consistent style of photography and video that sits perfectly into the Loafs aesthetic.

From hilarious staff facing skits, to viral pastry creations, our consistently successful relationship with the client has gone a long way in maintaining Loafs exponential growth.

Packaging

Gift card

Takeout bag

Image Gallery

"Loafs has quickly turned into a go-to spot for sweet treat fans from all over the country, even getting recognised as one of the best bakeries by Hypebeast and several other indie publications."

Ched, Owner

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