Merchants Manor
A Life Lived Well

Merchants Manor had a strong offer and a loyal following, but their brand wasn’t quite doing it justice. They needed a clearer identity and a more expressive way to tell their story – something that could unite the hotel’s many strengths and help carve a more confident path forward.

We kicked off with insight and research: exploring their audience, mapping trends, and reviewing what else was out there in the world of hospitality. From there, we moved into creative development, using what we’d found to guide a new direction rooted in the feeling of being at Merchants.

The central message – a life lived… – gave us a springboard to speak across everything they offer. A life lived deliciously nodded to their food philosophy. A life lived relaxing spoke to the spa. And a life lived by the sea grounded everything in their Cornish setting. It’s a brand idea that can flex and grow as they do, while still feeling rooted in place and purpose.

Visually, we refreshed the identity with a more elevated but still accessible feel; modern, elegant, and practical day-to-day. We delivered a comprehensive brand toolkit including tone of voice, messaging, photography direction, and creative examples covering menus, signage, and social templates.

The result is a brand that feels calm, confident and distinctly them – a clear step forward, without losing the charm that’s always been there.