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Po’ Boi
Louisiana Sandwiches. Mezcal Cantina.

Overview

Po’ Boi is a new festival food brand by brothers Chris and Stuart, reimagining the iconic Louisiana po’ boy sandwich through a playful, indulgent lens. Rooted in street food culture but elevated through high-quality ingredients and a refined drinks offering – including signature mezcal dirty martinis – Po’ Boi is all about contrast. From humble “poor boy” origins to unapologetic indulgence, the brand needed to balance grit with glamour and attitude with craft.

Set to launch as a van-based festival concept, Po’ Boi came to us for a full brand creation – one that would stand out in a crowded street food landscape, feel instantly recognisable, and translate seamlessly across packaging, merchandise, digital assets, and the van itself. The challenge was to create a brand that felt bold, confident, and unmistakably Po’ Boi – without tipping too far into parody or polish. The street food space is saturated with familiar visual tropes, particularly within festival culture, and Po’ Boi needed to carve out its own lane.

Services

Brand Identity Design

Discovery Workshops

Sector

Hospitality

The brothers had a clear vision: comfort food with attitude, casual indulgence paired with a refined cocktail offering, and a brand world that felt loud, messy, and fun – but still considered. The identity needed to work hard in the real world: highly visible from a festival field, flexible enough for packaging and merch, and strong enough to scale as the concept grows.

We began with research – exploring competitor drink brands, street food concepts, and visual cues from both festival culture and hospitality. From there, we developed three distinct creative routes: 70s Slick, Grit & Glamour, and Workhorse Heritage.

Rather than choosing one outright, the client was drawn to elements across all three. Together, we distilled the strongest parts into a cohesive visual direction – combining vintage workwear references, bold circular typography, in-your-face packaging, and a sense of casual indulgence balanced by a more refined drinks culture.

This led to the development of Po’ Boi’s brand essence: Messy is the new chic.

A foundation that celebrates contrast – bold by name, bold by nature. From unapologetic comfort food to sleeves-up indulgence, the brand is confident, playful, and deliberately unpolished. We paired this with a clear, no-nonsense brand line: Louisiana Sandwiches. Mezcal Cantina. Saying exactly what Po’ Boi does, without overcomplicating the message.

From there, we built out the visual world – including colour palette, typography, iconography, and the brand’s signature gator character. Designed to be expressive and versatile, the gator appears across packaging, coasters, and promotional materials, adapting to different moments while keeping the brand instantly recognisable.

The final brand is loud, confident, and full of personality – a visual identity that cuts through festival noise while staying rooted in authenticity. From the van livery to packaging, merch, and digital assets, every touchpoint feels cohesive, bold, and unmistakably Po’ Boi.

With a strong creative foundation in place, the brand is built to grow – flexible enough to evolve, but consistent enough to remain recognisable as Po’ Boi expands beyond festivals. A street food brand that embraces its origins, celebrates indulgence, and doesn’t apologise for making a mess along the way.

"Huge thanks to the team at Meor for their incredible work on our brand creation. They are professional, highly creative, and deliver exactly what they promise on time and on budget. They really took the time to understand our goals and delivered a brand identity that exceeded our expectations. An absolute pleasure to work with from start to finish."

Stuart - Owner