Crowst
Rise and Ritual
Collaborating alongside talented designer Ed, we explored two creative directions. The first took a minimal, mature approach with bold typography and a refined street-food edge. The second embraced a playful, energetic, and colourful approach full of character and street attitude.
Both explored how to bridge traditional influences with a more modern, urban feel – avoiding pastiche and instead building a brand rooted in personality, clarity and cultural nods. The direction focused on bold colour, graphic shapes and a flexible visual system that could work seamlessly across signage, packaging and digital touchpoints.
Central to the identity is SHIO the dragon – a character inspired by manga culture but reinterpreted through a more minimal, Western lens. Rather than acting as a static logo mark, the dragon became an active part of the brand world: cooking, eating and interacting across different applications. This approach allowed us to inject humour, storytelling and energy into the brand, giving it a strong point of difference within the street food space. The bright, punchy colour palette, playful typography, and dynamic graphics all work together to create a brand identity that feels alive, approachable, and unmistakably SHIO.
The refreshed identity now gives SHIO a strong, adaptable foundation for consistent marketing, social media, and future growth. It captures the vibrancy of their street-food offering while providing a bold, recognisable personality that resonates with locals and visitors alike, bringing a sense of energy and identity to every customer interaction.
“When we initially contacted Meor about our idea to rebrand our street food business we had no idea that we would be taking Shio from an idea on the kitchen table to an established brand with an identity that was in our hearts but not in our business. The team at Meor heard us and felt our energy. They held our dream in their minds and created everything we had dreamt of and turned it into a reality.
They helped us inject excitement and pride back into our business in so many more ways than just the brand itself. We struggled to identify ourselves before this project and now we have a clear focus for the growth of Shio. We had a really tight turnaround before we opened again for the season and these guys worked so hard to make that happen for us.
Edoardo our designer was an absolute gem and made it such an exciting and fun process. We can not thank these guys enough for everything they achieved with our band and now we have a full package of super useful brand assets to use in so many areas of our business.”
Freya & Cain, Owners of SHIO