The Idle Rocks & St Mawes Hotel
Your place by the sea

When The Idle Rocks and St Mawes Hotel came to us, their goal was clear: elevate their social media channels to reflect the lifestyle and luxury at the heart of their brand, and to boost direct bookings while doing so.

We kicked things off with a deep dive into their Instagram and Facebook, mapping out a refreshed strategy built around four clear content pillars.

From there, we shifted their approach to something more engaging and more aligned with the way people consume content today. That meant video-led storytelling, more behind-the-scenes moments, and bringing the guest experience to life through the lens of both the team and their visitors.

What followed was the rollout of a refreshed, video-led content calendar and the launch of a short ad campaign promoting spring/summer bookings. We also introduced monthly PDF reports with analytics and visual highlights, giving the client a clear overview of performance and progress.

The final outcome is a social presence that not only feels more polished and purposeful, but also better reflects the spirit of both hotels, capturing moments of coastal charm, celebrating seasonal food, and encouraging more guests to book direct.