Loafs
Pastry Never Sleeps
UI Design
Website Development
Brand Activation & Digital
Maintenance & Support
Events, Hospitality & Tourism
We began by applying the new brand identity across a clean, intuitive layout. The goal was to capture the festive spirit of the Fayre without overwhelming the user, striking a balance between warmth, clarity, and charm.
From early wireframes to final visuals, we focused on designing an experience that reflected the event’s quality and heritage while feeling fresh and easy to navigate.
With thousands of visitors set to attend, usability was key. We mapped clear user journeys to make finding information; from chef demos and event schedules to travel details – quick and effortless.
The site’s structure was built around flexibility, allowing the Padstow Christmas Fayre team to easily update content year after year. A simple CMS keeps things running smoothly behind the scenes, while thoughtful UI decisions ensure it feels seamless on any device.
To extend the event’s reach beyond the harbour, we also designed and developed a new e-commerce feature. Soon to launch, the online shop will allow users to purchase products, merchandise, and more directly from the site, bringing a piece of Padstow Christmas Fayre to wherever they are.
The result is a website that not only looks the part but also supports the Fayre’s growing ambitions.