St Ives Food & Drink Festival
The UK's Only Food & Drink Festival on the Beach

Our design team developed a bold new look that bottled the colour, energy, and creativity at the heart of the festival, while staying true to its coastal roots.

The refreshed identity featured a playful lobster mark, a vibrant seaside-inspired colour palette, and typography full of personality, bringing a renewed sense of celebration to the festival’s visual presence – fun, fresh and full of flavour.

Alongside the rebrand, we took the reins on social media, building hype, growing the festival’s following, and making sure the buzz reached far beyond the Cornish coast. From day one, our goal was to get mouths watering and tickets flying. We ran targeted Meta ads to boost sales and spread the word locally and beyond.

Video sat at the heart of our content strategy; with a series of short-form chef chats, behind-the-scenes glimpses, paired with countdown content designed to build excitement. We also dipped into the archives, pulling out golden moments from past festivals to remind people why they loved it, and why they wouldn’t want to miss its big comeback.

To bring the new brand to life, we rolled out a full suite of marketing and event assets; from a fresh new website to eye-catching signage, posters and more. Every detail was considered, making sure the look and feel stayed consistent.

Working alongside the teams at WaffleComms and MissionCode, we helped put St Ives Food and Drink Festival firmly back on the map, re-establishing it as one of Cornwall’s must-visit moments of the year.