Tallo
West Coast Beers. East Coast Plates.

The goal was to create a brand that feels all at once lively, inclusive, and timeless. Our approach drew on Sound Symbolism, the connection between the sounds of words and their meanings, and cultural influences, ensuring that the name evoked playfulness, warmth, joy and delight. 

The name TALLO was chosen – pulling on the vintage typography and the distinctive arch features of the architecture at the venue. 

The logo mark itself was inspired by the sweeping aches found across all of the low-level windows – these influenced our design process and from there, our primary word mark for the brand identity was born.

The tagline ‘West Coast Beers’ ‘East Coast Plates’, along with a secondary strap-line ‘ Italo-American, Neighbourhood Eatery’ were also developed. Both referenced their commitment to New York style eateries on the east coast of the the United States of America, accompanied by their complete bar offering of Harbour Brewery beers, brewed here in Cornwall in the South West of England.

All assets paid homage to the restaurant location – a palm tree arch illustration was added to further capture the unique architecture and location of Tallo, and the brand colours inspired by the restaurant interiors, whilst the sunset oranges contrast and bring warmth.

We further developed the brand by capturing content, using photography styles that complimented the story, and designed a variety of applications – uniform designs, key cards, social media assets and more.

The result; a charmingly welcoming neighbourhood restaurant that invites both locals and visitors to come and enjoy its offerings. From boozy bottomless brunches to local giveaways and offers, Tallo is quickly finding its feet since launching this year.